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With the more deeper communication in foreign trade and economy , the international business letter has growing importance in business,especially the format and the language expression in application. The text will discuss the theory and application of the modern international business letter profoundly ,which will promote the positive image of China in world trade and realize the sustainable development in global environment.

Special international business letter, namely business English letters, in our country called it the international business letters, it is to point to the foreign trade company (enterprises Industry) and its personnel in foreign trade activities, and foreign enterprise and its personnel with each other to business contact the content of various English letters.In the broadest sense of the international business letters also including telegram, telex, postcards and various business report, AD copy, etc. international business letters from the function, USES can be divided into: establish business relations, seek agent, inquires the credit, sell products, questioning the quotation, ordering goods and so on.

After participating in WTO China has more chances of trade commun ication with other countries around the world . For everyone who is in line international business activities ,in front of the developing global business, how to communicate effectively, develop business relationship , open the new market and how to properly deal with the practical problems in negotiation are the most urgent things we should pay attention to. And the international business letter just is the right one which can role as the bridge in delivering information and cultural communication. With the development of the modern techniques,the international business letter more rely on the forms of e-mail, however , the electronic mail is short of the controlable atmosphere in face-to-face negotiation，so the electronic letter shoule take care about the feeling of respect of your customers. The article mainly from the aspects of structure ,format,application, attention-needed details and measures to discuss the writing of international letter。

The structure of the international business letter mainly including 7 parts，namely the envelope, letterhead, Inside name and addressl ，salutation, the body of the letter, complimentary close, writer 's signature. Sometime the letters’number should be marked out and the special attentions such as the attentions or designated receiver,subject of the letter , postscript and attachment and so on should also beloaded.

the foreign trade business letters 'application in practice

Understand the structure of foreign trade business letters, and write the letters according to the correct format , so how to make foreign trade business letters' content more easier to accept?We all would think of language.






Firstly,transfer polite language style

In addition to expressing correct and complete information and necessary use of the formulae (such as please ,appreciate, be grateful, etc.), The reasonable foreign trade letter also notice the correct selection of vocabulary and sentence patterns in the following special circumstances in order to achieve purpose of politeness .

A, expresse hope or request：In the international business letter expressed hope (such as hope the other reply as soon as possible, avoid direct use of the indicative mood such as "you can let us have your reply soon.") and imperative mood(such as "let us have your reply soon."), the two types of sentence patterns have not reached the purpose of euphemism, on the contrary they seem too stiff.In this case, the potential mood or interrogative sentences for politeness.

B, inquiry: In foreign trade activities is not avoidable to meet all kinds of questions.When inquiring price or asking questions through the foreign trade English letter , attention should be paid to use tone of euphemism C, refuse：In foreign trade activities when the other party's offer are not acceptable, the words like "We can not accept your offer."can not be used, for this is impolite.

The correct principles to avoid direct refused is to use the words or sentences of euphemism.

D, complain：In foreign trade activities, because the other side's negligence causes our side's linconvenience or even loss and our side need to complain or claim, attention especially needed to pay to the use of euphemism tone, or else it may lead to trade relations between the two sides worse。

In a word , the foreign trade English letter writing has distinct characteristics, the author of the letter take the writing process as face to face communication, take care now and then the principle of being polite andthe use of all kinds of tone in all cases , avoid misnomer and the possibility of hurt each other's faces. Moreover,Implicit expression can make words softened, adjust trade relations, and create a good communication environment, its communication function cannot be ignored. Of course, the tone cannot be wrongly understood as the other party's blindly humility. both sides should be equal, mutual benefit and honest, the sincere also should be shown in the foreign trade English letter 。

Improve the foreign trade business letter writing need to pay attention to some of the details and measures.

As the saying goes, detail Is the Key of Success.we must pay attention to following detail:

A, Concise, clear and has targeted

B, the correct use of English grammar and grasp the foreign trade terminology






C, pay attention to reply your letter in time

the end

As a foreign trade business personnel, write good foreign trade business letters are what we should learn and master, however, this can be mastered overnight .This requests us keep learning in the foreign trade business is learning, enrich our experience, strengthen our own cultural mastery and the ability of using language in foreign trade, promoting the level of foreign trade business letter writing in the practice , only then we can use it freely in our work, as a member enterprise, set up the good enterprise image, in world trade of our country country reveal image, reveal our country' image in the world trade realize healthy and sustainable development in global environment.Thus, we have a long way to go, and more things are worth us to further research

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