毕业论文摘要关键字

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毕业论文摘要关键字 知识是浩瀚的海洋

发奋识遍天下字，立志读尽人间书

论我国企业识别系统中听觉识别系统的运用 浙江林学院广告学专业051班 朱乃超

内容摘要:我国自20世纪80年代初引入CI理论以来,CI在中国得到了广泛的认可和应用。CI

由MI、BI、VI三部分构成的金科玉律也随之被固化在中国企业界的头脑之中。AI(即听觉识别)是

同VI并列的CI构成体系中不可或缺的一个组成部分.目前AI事实上是处于一种弱势地位和不被重

视的处境。文章针对该问题,探讨了AI的概念、功能及价值～分析了目前听觉识别系统的运作现状

及地位～探究了AI的可行性和未来发展趋势～并就如何恰当地运用AI系统作了阐述。证明未来AI

还有很大的提升空间,将是企业进行品牌保值增值的一个有力武器。 关键词:听觉识别系统,品牌,企业形象识别系统

Abstract:Since the 80's of 20th century, the introduction of CI theory, CI in China has been widely recognized and applied. CI from MI, BI, VI constituted the three parts of the golden rule also has been solidified in the minds of the Chinese business community. AI (that is, audio identity) is tied with the VI system, which has constituted an integral part of the CI. AI is currently in a vulnerable position and the situation is not taken seriously. For the problem, the article made a research of the concept, the function and the value of AI, take an analysis of the system to identify the status quo and the status of AI. To explore the feasibility and the development trends of AI, and described on how to be properly used of AI systems.In order to prove that AI has a great room to promote, it will be a powerful weapon to increase the value of brand for the companies 矚慫润厲钐瘗睞枥庑赖賃軔

朧。

Key Words:Audio Identity; brand ; Corporate Identity System 聞創沟燴鐺險爱氇谴净

祸測樅。

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楼諍锩瀨濟溆塹籟婭骒東。

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