初级公司英语口语对话：产品营销

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初级公司英语口语对话：产品营销

Listen to the dialogue between the Head of Marketing (HM) and the Marketing Manager (MM)

HM: we’ve got a number of major promotions coming up over the summer. MM: And are we going to be promoting new product lines or sold stock? HM: A bit of both. First of all we’re planning introductory offers on some of our major new products..

MM: Including our new footwear range presumably advertising campaign for that.

MM: And id our sponsorship proposals go anywhere?

HM: Nothing’s definite, but it looks as though we’ll be signing a sponsorship deal with one of China’s top football clubs. MM: great. And what about in-store promotions?

HM: Well we’re doing a poster campaign in and around all of our stores showing the new trainers and the release date. MM: Any sort of special offers? HM: Yes sort of special offers?

HM: yes – you can pre-order and get a 10% discount; and if you have a loyalty card you can get a 15% discount.




MM: I see. You mentioned something about older product lines too. HM: that’s right, we’ve got a problem with stock overhangs on about a hundred products lines.

MM: So we need to come up with ways to move the stock.

HM; Exactly. Profitability isn’t really important with this one. MM: in that case we should drop prices by maybe 25% across the board. HM: we need to get some special offers worked out too.

MM: Maybe we could double discounts for loyalty card holders on selected products.

HM: yes, that would probably work.

MM: And mail all card holders to let them know about the special offers.

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