英语专业毕业论文答辩presentation

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英语专业毕业论文答辩presentation

Presentation

Good afternoon, teachers. I’m XXX. I come from English Education major, Class 1.

Now I will present my efforts to you all and I gratefully welcome any correction.

The title of my paper is Characteristics and Translation Techniques of

. I choose this as my topic due to the following reasons. On the Advertisement English

one hand, I am interested in Advertisement English, especially its linguistic features. English Advertising as a special kind of language is different from common English. It has its own features in morphology, syntax and rhetorical devices. The language is concise, vivid, attractive, colorful and impressive. And, it is full of new and novel words and culture terms. On the other hand, with the development of social economy, it is no doubt that advertisement becomes more and more important and plays an important role in our daily life. As far as I’m concerned, it’s meaningful to do more

profound studies in this area. For the above facts, I select the subject of Characteristics and Translation Techniques of Advertisement English as the title of

my paper.


The following is an outline of my presentation. This paper attempts to make a study on characteristics and translation techniques of advertisement English through analyzing the process of advertisement translation and dealing it with some principles and methods. This paper consists of three parts. The first part makes a detailed discussion on the characteristics of advertisements in English in terms of vocabulary, syntax, rhetoric. The second part puts forward some practical

translation techniques such as: literal translation, free translation, flexible translation method, and the four-character translation method by the guidance of some advertisement translation principles. The last part calls for the advertisement translators to be alert to some requirements in ads translation.

Ok, that's all. Now you may raise your questions! I am ready! Thank you

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