商标翻译本科论文答辩自述

【#第一文档网# 导语】以下是®第一文档网的小编为您整理的《商标翻译本科论文答辩自述》，欢迎阅读！

Good afternoon, professors. I am Yu Lingyao, from English 102 and my supervisor is Lu Min. With her invaluable advice, constant encouragements and precise modification, I have finished my thesis. The title of my thesis is Brief Analysis of Influencing Factors and Methods in Chinese-English Trademark Translation

I choose it as my topic due to the following reasons. With the development of the economic globalization, there are more and more trade exchanges between China and other countries. Trademark plays an important role in it. Therefore, we should pay enough attention on it. On the one hand, a gorgeous trademark can not only keep the essence of the products but also cater the taste of target consumers and hence bring unexpected marketing effect. On the other hand, trademark, as a special business language, is quite distinctive from other languages. It usually manifests as simple words but there are rich cultural connotation of enterprises and information of products in it. I think the topic is worth studying.

This thesis consists of five chapters. Chapter one provides a general introduction, mainly concerning the importance and necessity of trademark translation. Chapter two is the literature review, mainly focuses on the present research on the trademark translation, including the influencing factors and methods. Chapter three concludes the factors to be taken into consideration especially from the perspective of consumers. Chapter four is the main parts, which presents the methods of trademark translation. Chapter five is a conclusion, which concludes the my create points and the limitation of the thesis.

本文来源：https://www.dy1993.cn/649.html